For Singapore’s Golden Jubilee celebrations in 2015, EDB tasked us to create a unique SG50 logo for their branding purposes. To that, we looked at modifying the shape of the circular SG50 logo into a ‘S’ shape, signifying Singapore. For the toolkit, we created 4 different patterns (partnership, innovation, glocal – ‘global+local’ and stability), inspired by elements such as lattices, honeycombs and even kueh lapis. These elements serve as the link to highlight EDB’s role in building partnerships and shaping Singapore’s economic future.

Project involvement:
Conceptualisation + Brand development

Completed at The Secret Little Agency.