IG is a world-leading provider of contracts for difference (CFDs) and the largest forex provider in UK. When it finally set foot on Singapore in 2014, we were tasked to develop an advertising campaign which plays up their award-winning trading platform. To that, we conceptualised a series of key visuals from a first-person perspective, juxtaposing the ad’s protagonist with unusual yet relevant scenarios pertaining to various financial trends.

These key visuals are then adapted to print advertisements on local financial publications (Straits Times, Business Times and The Edge), digital banners and various out-of-home placements such as Downtown Line and Dhoby Ghaut MRT stations.

Project involvement:
Conceptualisation + Art direction + Design development

Completed at The Secret Little Agency.