Moving from the iconic star-jumps in their previous campaigns, Jetstar commissioned us to create something which resonates with modern-day travellers. We came up with the “Because You Can” campaign, featuring travellers in stereotypical selfie poses. Through witty headlines, we want to encourage people to have more fun on their travels yet at the same time, promote Jetstar’s range of products such as Price Beat and Straight to Gate.

Working with our production partners from Singapore and Australia, we produced a total of 27 key visuals in two phases over 6 months. These images are then adapted to out-of-home, print, digital, on-ground and social media within Southeast Asia. 

Project involvement:
Conceptualisation + Art direction

Completed at The Secret Little Agency.