This campaign is a crowdsourcing proposal for the upcoming Mandai redevelopment in 2020. To drum up full enthusiasm for this co-creation exercise, we want to entice people with the reward of imprinting their ideas within the Mandai Rainforest Safari Park.

The key to this campaign is the website where people submit their ideas into a 3D interactive map. Through this, selected contributors will get the chance to see their ideas rendered into actual giveaways through 3D printing. Ultimately, the best contributions will be commemorated and etched into parts of Mandai’s landscape, leaving a permanent celebration of the idea that helped to shape the park.

Drivers for the campaign include, but not limited to roadshows, exhibitions of 3D models, animal mobile kiosks placements and digital placements. These target our audience of PMEBs, elderly and most importantly, families.

Project involvement:
Conceptualisation + Art direction + Design development

Completed at The Secret Little Agency.