Telenor ‘Morethan’ Campaign
Telenor Group | 2016

This campaign is a vehicle for Telenor Group’s business units across Asia to showcase their social initiatives. Some examples would be EasyPaisa by Telenor Pakistan — a mobile money transfer service, and the Telenor Youth Forum — a global platform for youths to tackle social challenges.

Besides creating short films to drive each initiative’s story, we embarked on a print and digital campaign, playing on the idea of duality where seemingly mundane objects can be life-changers in ways unimagined. The key visuals take the form of mixed collage, featuring juxtaposition of photography with charming illustrations from French illustrator Jean Jullien (Peace for Paris, New York Times) to showcase each initative.

Project involvement (print & digital campaign):
Conceptualisation + Art direction + Design development