@ wilmerpan 2016

“Return to Wonder Land” Campaign | Millenia Walk | 2016

As the crowning campaign for the year of 2016, Millenia Walk’s “Return to Wonderland” is a celebration of Christmas with a message of reliving your forgotten childhood dreams. Through interpreting Millenia Walk’s iconic layout, we created an unique spatial experience which brings the joy of Christmas in the most unorthodox way, unlike of other shopping malls.

A key highlight of the campaign is the minimalistic park-scape which adorns the Great Hall. Dominated by a 9m tall origami-styled Christmas tree, this area is transformed in an area where children and adults alike can run about, take a rest or simply bask in the magical moment of festivities.

Project involvement:
Conceptualisation + Art direction + Design development

Completed at OuterEdit.